Couponing
Couponing is a well-known and old promotional instrument. Coupon-vouchers are used in various countries all over the world for different objectives such as customer retention, market share increase, price discrimination, or market research. Nevertheless, the efficiency of traditional coupon processing is doubted. Many objectives can only be achieved to a limited extent.
Most problems of traditional couponing result from the way of coupon treatment. Inefficient ways of distribution and various media discontinuities during the processing lead to negative side-effects such as fault and redemption by wrong consumers.
Contact
Street:Leonardo-Campus 3
City:48149 Münster
Country:Germany
Web:Website
Email: axel.winkelmann@ercis.uni-muenster.de
News
[Tue, 01/31/2012]
In the course of the final presentation of the joint ERCIS seminar “Global Challenges”, Dr. Bernd Schenk, representing the University of Liechtenstein, and Dr. Armin Stein, representing the...
[Mon, 01/16/2012]
During The 24th International Conference on Advanced Information Systems Engineering (CAiSE'12) in Gdańsk on June 25th till 29th, 2012
...
[Mon, 01/09/2012]
Stefan Stieglitz and Linh Dang-Xuan were awared with the Best Paper Award for their publication "Political Communication and Influence through Microblogging – An Empirical Analysis of...
[Mon, 12/05/2011]
ECIS 2013 will be held in Utrecht, the Netherlands. The organizers have opened the call for Track Proposals and as a program co-chair our partner Jos van Hillegersberg is looking for innovative...
