Djordje Djurica, PHD
About Me
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About WU Vienna and the department for IS and operations management
Since 2015, the Vienna University of Economics and Business (WU Vienna) has
held triple accreditation (EQUIS, AACSB, AMBA) – a distinction earned by fewer than 1 % of universities worldwide.
The Department of Information Systems and Operations Management (ISOM), comprising 106 members including ten full professors with equal gender balance, studies socio-technical phenomena across data science, AI, information systems, ethics, logistics, and sustainability, integrating technical and organizational perspectives on digital transformation.
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Current research initiatives
Competence Center for Applied AI and Scientific Computing
A cross-disciplinary initiative uniting researchers from the Departments of ISOM, Finance, Accounting and Statistics, and Marketing. The center brings together AI researchers and practitioners to develop innovative solutions, translate research into applications, and assess the societal and organizational impact of AI.
Competence Center for Applied AI and Scientific Computing
A cross-disciplinary initiative uniting researchers from the Departments of ISOM, Finance, Accounting and Statistics, and Marketing. The center brings together AI researchers and practitioners to develop innovative solutions, translate research into applications, and assess the societal and organizational impact of AI.
Competence Center for Applied AI and Scientific Computing
A cross-disciplinary initiative uniting researchers from the Departments of ISOM, Finance, Accounting and Statistics, and Marketing. The center brings together AI researchers and practitioners to develop innovative solutions, translate research into applications, and assess the societal and organizational impact of AI.
Competence Center for Applied AI and Scientific Computing
A cross-disciplinary initiative uniting researchers from the Departments of ISOM, Finance, Accounting and Statistics, and Marketing. The center brings together AI researchers and practitioners to develop innovative solutions, translate research into applications, and assess the societal and organizational impact of AI.
Recent Publications
Grisold, T., Berente, N., & Seidel, S. (2025)

Guardrails for Human-AI Ecologies:
Norm Based Coordination and Design for Predictability. MIS Quarterly, forthcoming.
Grisold, T., Berente, N., & Seidel, S. (2025)

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Grisold, T., Berente, N., & Seidel, S. (2025)

Guardrails for Human-AI Ecologies:
Norm Based Coordination and Design for Predictability. MIS Quarterly, forthcoming.

This is the heading
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.