Web-Wide Application Customization: The Case of Mashups Author(s): Hagemann, StefanVossen, GottfriedYear of Publication: 2010Type of Outlet: Working Report (ERCIS)Name of Outlet: ERCIS Working PapersURL to Publication: /sites/ercis/files/structure/network/research/ercis-working-papers/ercis_wp_08.pdfPlace of Outlet: Münster, GermanyWorking Report Number: 8